Tree Top
Ingredients

Market Trends

Tree Top Market Trends

2019 Plant-Based Trends

Functional and gut health claims are driving innovation in dairy alternatives, and there is scope to better promote the ecological benefits of a plant-based diet. For meat and eggs, consumers concerns about climate change and health are driving innovation, although it’s imperative not to overlook the importance of protein content in recipes. This month’s newsletter focuses on plant-based foods where you’ll find the latest market trends and key opportunities in this booming category. READ MORE...


2019 Snack/Cereal/Energy Bar Trends

Snack bar brands are upping their health appeal by offering a variety of functional health benefits.  The omnipresence of snacking in consumers' lives has led to various food and drink categories vying for the snack occasion. Snack bars can set themselves apart from the competition through the promotion of functionality, especially as consumers, particularly men, are more likely than average to eat snack bars for a functional benefit (e.g., improved health and performance).  Our July newsletter focuses on the snack/cereal/energy bar category where you'll find key opportunities and what's trending in this category. READ MORE...

2019 Pet Food and Pet Products Trends

We’re excited to share some of the latest Mintel report findings and key opportunities from, “A year of innovation in pet food and products,” April 2019. READ MORE...

2019 Multi-Sensory Food Trends

Consumers are craving memorable moments by exploring texture, color, scent, shape and flavor. This Month’s newsletter focuses on new product introductions with one or more of these features... READ MORE...


2019 Ice Cream Trends

Flavor is the number one purchase driver for ice cream. In fact, 47% of US frozen treat buyers tend to stick to the same flavors when buying ice cream. While consumers' favorite flavors may drive choice, offering innovative flavors can trigger an impulse buy. READ MORE...


2019 Breakfast Cereal Trends

On-the-go and snackable cereals becomes popular in North America:

Snack at Home – 43% of cereal consumers in the US eat cereal as a snack
More Portable – 40% of cereal consumers in the US think cereals should be more portable
On-the-Go – 17% of cereal consumers in the US have cereal as a snack away from home.  READ MORE...


2018 Snack, Cereal, Energy Bars Trends

Snack bar brands offer consumers a range of formats
Launching new formats has been at the forefront of manufacturers development strategies recently to fit in with the lives of busy consumers who want more convenient snack options. Snack bars extending beyond the traditional bar format have been well received, thanks to growing demand for greater portion control and smaller indulgences.

75% of US snack bar users eat snack bars as a snack. READ MORE...



2018 Cakes and Sweet Goods Trends

Consumers are looking to manufacturers and retailers to make transparency and traceability of products clearer.  There is a growing consumer awareness of artificial additives and preservatives used in food, and in particular the demonization of certain ingredients such as high-fructose corn syrup (HFCS), which is leading sweet bakery consumers to question the ingredients that go into their cakes. READ MORE...

2018 Pet Food Trends 

Pet owners are looking for natural, grain-free and 'real' meat in pet food. 40% of adult pet owners in the US check the ingredient list when purchasing new pet food or treats. 36% agree strongly that it is important to feed my pet the highest quality food, and 18% would be interested in human grade pet food. READ MORE...


2018 Yogurt Trends

Yogurt is seen as a good snack. Snacking and breakfast are both key occasions for yogurt consumption; 47% of US consumers saying spoonable yogurt is good as a snack. Check out what products made the top ten spoonable yogurt products based on highest purchase intent scores.  READ MORE...


2018 Beverage Trends

Innovation heats up in coffee-flavored beverage concentrates and mixes.  The lucrative segment is seeing a raft of interesting format developments influenced by wider coffee shop trends.  According to Mintel's NPD activity in North America, coffee is one of the top five flavor profiles in the category. READ MORE...


2018 Sweet and Savory Trends

Natural claims account for 45% of spreads launches in North America in the 12 months to April 2018 - higher than that seen in other regions.  Natural claims in North America especially focus on GMO-free (24% vs 5% globally), no additives/preservatives (21% vs 18%) and organic (14% vs 16%). READ MORE...