Bruce is President of Columbia Reach Pack in Yakima, Washington. He also owns, or is in partnerships, farming 3,000 acres of apples and cherries. He has served on the Tree Top Board since 1994. Bruce earned a B.A. degree in Economics from Whitman College and attended the State University of New York at Albany. He is a past Chairman of both the Washington Horticultural Association and the Washington State Apple Commission, and has served on the Tree Fruit Research Commission. Bruce is a member and past President of the Yakima Pom Club and a graduate of the Washington Agriculture and Forestry Education Leadership Program.