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Archives for March 2015

California Strawberry 3-25-2015

Dan Winiecke · Mar 25, 2015

California strawberry volume continues to move along quickly. The seasonal volumes so far are ahead in the south and north ends of the state. The volume of fresh fruit being generated statewide has kept fresh market pricing low even during the traditional Easter holiday pull. The demand for processing grade fruit has helped to shift […]

California Processing Strawberry

Dan Winiecke · Mar 19, 2015

The California strawberry processing market has jumped out to an early start this season as expected. The poor fresh market, coupled with strong processor demand, has allowed for more freezer grade fruit to be moved into this channel so far this year than in previous years. This trend will most likely continue for this season. […]

California Cherry

Dan Winiecke · Mar 17, 2015

The California cherry bloom in the north end of the state looks much better this year than last year. Even though the chill hours were small this winter, the bloom looks good in the main cherry growing area. There are poor sets still in the south end of the state, but the main district for […]

California Strawberry Fresh Market Volume

Dan Winiecke · Mar 17, 2015

California fresh market strawberry volume continues to outpace the last five years. This is true even with reduced acreage in 2015. The season is running ahead of the early season we had in 2014. Fresh market pricing is still depressed as a result of this. The strawberry growers are hoping to have a strong pull […]

California Pear

Dan Winiecke · Mar 17, 2015

The pear crop in the Sacramento area is in full bloom this week. The bloom looks average on the Bartlett’s with other varieties looking somewhat heavy in spots. The one occurrence that is a little puzzling is the fact that the Bartlett bloom came out at the same time as the leaves pushed out this […]

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