Flavor innovation is a constant consideration for the Food and Drink industry:

  • “What is the next big flavor?”
  • “What are consumers going to like?”

However, flavor innovation must be approached from a broad prospective. The understanding of consumer need states can lead to interesting, exciting and unique launches that can celebrate new flavors on their own merit or in combination with other important product attributes: health, indulgence, a broad range of sensory qualities and even their sustainability credentials…

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