Pet Scoop Blog

The numbers are in from Sundale Research showing 2021 was another record year for spending on American pets. According to these industry observers, the forces driving this bullish market will continue through 2026 – despite the negative economic pressures. If history is any guide, people would rather cut spending in other areas of their lives […]

Around the World in Trendsetting Petfood Launches Anyone who reads this space regularly knows I have a love for new product innovation. I spend a fair amount of time looking at where people see whitespace and what’s going on in other markets. It’s inspiring, sometimes head scratching – immunity-enhancing tuna fish, for instance, but always […]

Sustainability – a wasted opportunityPet food lags market in sustainable packaging Sifting through my inbox at the beginning of each year is always a bit daunting, so it’s not surprising I just unearthed a Mintel report from the first week of the new year. It’s on the state of sustainable packaging for pet food. The […]

Caring is sharing Bow-wowza! A dual snacking opportunity So, I recently read the title of a Mintel report – Pet Parents a New Breed of Snack Consumer (kudos to the author for the wordplay) – and the first thought that came to mind was: Do pet owners’ snack differently than non-pet owners? Do they favor savory snacks […]

What are the Most Desired Functional Health & Wellness Benefits in Pet Food/Treats?  The health and wellness benefit pet owners would most like to see in pet food and treats is healthy digestion, according to a Lightspeed/Mintel survey. While this isn’t a stunning revelation, it does support the growing number of digestive health packaging claims […]