California is experiencing another very dry year. Reservoir levels, as reported by the California Department of Water Resources, are currently less than 50% capacity. The wet weather in December yielded to a warm and dry pattern for most of January. Chill hours needed for deciduous tree fruit production in the San Joaquin Valley are the […]
Archives for January 2015
Fresh Market Strawberry 1-27-2015
The fresh market for strawberries has been moving less fruit in January in California in 2015 than in 2014. The reduction of acreage has had an impact on this, but poor market conditions, along with some weather disruptions, have also played a roll in this. Florida has been shipping strawberries at a much higher rate […]
Frozen Strawberry Inventory and Consumption
The consumption report published by the Processing Strawberry Advisory Board of California shows that 2014 had the highest amount of consumption of frozen strawberries of any of the past five years. The total of more than 721 million pounds is a new record for consumption. The next closest year was 2010. The affect on cold […]
California Strawberry Acreage Changes
Strawberry variety changes for the districts of Oxnard and Santa Maria in 2015 show that the San Andreas variety lost the most amount of acreage according to the California Strawberry Commission Acreage Survey. The Ventana and Albion varieties also went down significantly while the Radiance and Monterey varieties increased in acreage. Proprietary acreage remained relatively […]
Fresh Market Strawberry 1-12-2015
Fresh market movement for California, Florida, and Mexico strawberries has been strong for the first week of January according to the National Berry Report. Movement volumes are ahead of last year for Florida and Mexico with California movement being slightly under last year with less acres in the state. Fresh market pricing is currently much […]
