The consumption report published by the Processing Strawberry Advisory Board of California shows that 2014 had the highest amount of consumption of frozen strawberries of any of the past five years. The total of more than 721 million pounds is a new record for consumption. The next closest year was 2010. The affect on cold storage inventory, as published by USDA, shows that total strawberry frozen inventory is now as low as it was in 2006, however the total volume of frozen strawberry being carried in pails is much lower this year than in any of the past ten years. Competition for fruit should be strong when the processing season begins this year.