In North America, snack bars are a popular choice among parents, with 83% of parents buying snack bars, compared with 57% for non-parents. Pressed for time and encumbered with many obligations, they seek bars that meet a range of family needs and preferences, including convenient, nourishing and fun options for their kids. Indeed, concerns about the healthfulness of their children’s diets are strong and influence product selection. In general, consumers consider health attributes important for bars, particularly the amount of protein, sugar, calories and fiber. Parents and non-parents are broadly similar in how they perceive these attributes as important, although parents are notably more likely to be more concerned about protein source…

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