Plant-based proteins are trending both in the restaurant industry and retail as consumers seek to improve their overall health and the health of the planet. The incidence of all plant-based proteins on menus has increased (Q1 2017-Q1 2020), but meat substitutes have experienced strong overall growth. Plant-based foods benefit from a health halo that encourages adults across the dietary spectrum to add them to their meals. While it is important for brands to highlight the health benefits of the plant-based ingredients in their products, good taste remains crucial for success.

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