While consumers often have a favorite breakfast cereal, trying new cereals and experimenting with flavors forms a significant part of being a cereal consumer. This is a category in which experimentation plays a key part of the purchasing process. 25% of adults in the US are motivated to try a new cereal if it has a unique flavor.While breakfast remains the most popular occasion to eat cereals, the rise of snacking culture can take breakfast cereals into new directions. As part of this, new and exciting flavors can pique consumers’ interest and make cereals a more appetizing and credible option for different parts of the day…

Click the button below to download this resource file:


Download Resource
Back to Resource Library