People’s interest in natural, organic and non-processed foods continues to rise, as many seek reassurance from manufacturers due to a lack of trust in the regulatory systems. As such, ‘clean energy’ formulations which are trusted, familiar and derived from natural sources of energy are likely to be appealing.

Considering the impact of health in increased bar consumption, we’ve featured three bar launches (between February 2019 and January 2020) that scored the highest for health according to Mintel Purchase Intelligence. A common thread across the bars is the utilization of fruit. While the bar market remains chocolate and peanut butter heavy, opportunity exists to expand excitement and the perception of health through fruit-flavored launches.

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