Healthy cereal can provide value in its versatility in the COVID-19 moment by serving as not only a breakfast but also a nutritious snack. This positioning will especially resonate during a recession when consumers are tightening the budget and purchasing products with the most versatility across meal and snack occasions. According to Breakfast Foods: Including the Impact of COVID-19, US, September 2020, 25% of breakfast eaters agree that it’s boring to eat the same thing every day and edging into the BFY snack occasion can give variety-seeking consumers license to have on hand a broader array of cereals to rotate in their mornings and use throughout the day.

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