Snack bar brands are upping their health appeal by offering a variety of functional health benefits. The omnipresence of snacking in consumers’ lives has led to various food and drink categories vying for the snack occasion. Snack bars can set themselves apart from the competition through the promotion of functionality, especially as consumers, particularly men, are more likely than average to eat snack bars for a functional benefit (e.g., improved health and performance). Our July newsletter focuses on the snack/cereal/energy bar category where you’ll find key opportunities and what’s trending in this category.

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