2019 Immunity Boosting Trends

Immunity boosting products are gaining plenty of attention across food categories. Mentions of postbiotics on US social media sites have seen a 91% monthly increase over the last year.

Consumers are more aware and knowledgeable about the importance of healthy eating for immunity protection. They are now looking at food, drink and supplement products that offer holistic aging and preventative solutions, from the beginning to later years of life.