Consumers are looking to manufacturers and retailers to make transparency and traceability of products clearer. There is a growing consumer awareness of artificial additives and preservatives used in food, and in particular the demonization of certain ingredients such as high-fructose corn syrup (HFCS), which is leading sweet bakery consumers to question the ingredients that go into their cakes.
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Cakes_Sweet_Goods_Trends_October-2018.pdf
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