Market Insights Blog

It’s a healthy outlook Hot off the (virtual) presses, I just received Mintel’s trend report, “A Year of Innovation in Salty Snacks & Fruit Mixes, 2021.” It’s a global look at the market and gives a sense of what to look for in the year ahead. Since these reports always include examples of new products […]

Looking ahead is a sign of hope. So, it’s no surprise trend forecasts started turning up in my inbox earlier than usual this past year – some as early as September. But really, who could blame anyone for wanting to put 2020 in the rearview mirror? It was definitely a year that left us wanting. […]

Before discussing this recent research study – which is further evidence of the nutritional benefits of eating fruit – wanted to mention this: Only one in 10 American adults eats the daily recommendation of fruit, according to the CDC. Yep, just 10%. In case you are wondering, vegetable consumption isn’t any better. Bottom line – […]

As we started 2020, immune health was on many of the lists of food trends to watch for this year, nestled among snacking, sustainability and mood foods. You could call it a consumer flirtation—one of those trends flirted with by people but without a real commitment. Then COVID-19 hit and that relationship turned into a […]

IFIC survey dives into consumer attitudes toward food and health Did you catch Tree Top’s R&D Blog? If not, it is a fun read and compliments some of the consumer trends highlighted in this year’s Food & Health survey, conducted by International Food Information Council. This is the 15th time the organization has fielded the study. […]