California strawberry growers are beginning to switch more fields over to processing in the Oxnard area. Volume so far to date as reported by the Processing Strawberry Board of California is close to where it was at this same time last year. Most of the volume of freezer grade strawberry so far has been generated […]
Archives for April 2020
California Apricot April 27, 2020
The California apricot crop used for processing has not set well this season. The crop is estimated to be around the same size it was in 2018. The short supply of fruit will most likely increase field pricing as it did in 2018. Labor to pick the light crop may be difficult to find and […]
Fruit happenings – trends and new product innovation
As I mentioned in my March Insights Blog, and before travel bans were implemented for most everyone, we had the pleasure of hosting Mintel’s Director of Innovation & Insight, Lynn Dornblaser, on the Tree Top campus. She shared with our team – “What’s happening in fruit” through the lens of trends and new product innovation […]
Pet food innovation opportunities
At the outset of 2020, the pet food market, like the rest of the U.S. economy, was humming along. According to Mintel, the U.S. has the highest per capita spending on pet food in the world and is the largest market by value. And while both the pet food segment and the overall food market […]
California Strawberry – April 7, 2020
The California strawberry crop is moving toward larger volume numbers over the next few weeks. The confusion in the marketplace over COVID-19 has put uncertainty into the current fresh market. The processing portion of the crop is also experiencing difficulties. The volume YTD of freezer grade fruit being delivered to processors is a little higher […]
