10/14/2020 By Kevin HollandPrior to the pandemic, younger consumers expressed a pronounced interest in foods and beverages that offer synergistic benefits beyond taste and nutrition, to support vital functions such as immune support, gut health, and cognition, among others. This interest in functional foods has not waned but grown stronger given the health concerns shared by all Americans. Research indicates that fruit ingredients can play a significant role in promoting a healthy immune system...READ MORE
6/5/2020 By Kevin HollandWhy are there so many different varieties? I had an economics professor long ago proclaim that every dollar you spend is a vote. It’s a vote for a company to continue to produce something good. It’s no different with apples. Apple growers typically grow for the fresh market (the grocery stores) and will plant varieties that will maximize their profits. Growers are searching for the next great apple that ... READ MORE
6/28/2019 By Kevin HollandTree Top processes fruit into numerous dried ingredients for the food industry. Apples are air dried into evaporated or low moisture pieces. Some of these low moisture pieces are further processed into flakes, primarily for the hot cereal industry, or further reduced in size to granules or powder. Click title to read more.
5/24/2019 By Kevin Holland Tree Top transforms fruit into numerous dried ingredients for the food industry. Drying is one of the oldest preservation technologies and continues to be a successful practice. Originally, drying was performed in order to keep foodstuffs for a longer period of time and to smooth out the period between feasts and famines. Click title to read more.
5/25/2017 By Kevin Holland Clean label means different things to different people. Clean label can mean non-GMO, natural, short ingredient statements, familiar ingredients, no chemical names, ethical sourcing, and many other things. I look for ingredients I can find in my kitchen and the ingredient deck shouldn’t look like a paragraph. I think if you follow those two guidelines, then you will fulfill most people’s definition of clean label... Click title to read more.