California strawberry growers harvested forty million pounds more fruit
in 2015 than in 2014 (on less acreage) but in different categories than
what would have been expected. The processing volume increased for both
frozen #1 grade as well as juice stock, but declined in fresh market
volume. The total processing crop was the highest in volume that it had
ever historically been. The decline in fresh was mostly a result of poor
market conditions during part of the year.