Tree Top


California Strawberry April 27, 2020
4/27/2020 By Dan Winiecke
California fresh market strawberry volume has increased to over 1 million trays per day. Some growers are beginning to switch fields over to processing in the Oxnard area. Juice grade strawberry is still in heavy demand with limited volume.
California Strawberry - April 7, 2020
4/7/2020 By Dan Winiecke
The processing strawberry crop has low inventory of most items, but there is a lot of uncertainty currently about where the market is headed this year. Field prices have posted higher this year than last year. USDA may be looking for as much as 75 million pounds of frozen strawberries above their normal purchases.
December 31, 2019 Cold Storage of Frozen Strawberry
2/11/2020 By Dan Winiecke
Cold storage inventory of strawberry at the end of 2019 shows smaller volumes than any of the previous ten years. Field pricing could be affected by this shortage as we move closer to the freezer grade season.
2020 Strawberry Acreage
1/17/2020 By Dan Winiecke
California acreage of fall planted strawberries is up this year over last year. The crop timing appears to be behind where it was at this same time last year.
California Strawberry June 12, 2019
6/12/2019 By Dan Winiecke
Processing grade strawberry volume is lower to date than it has been for many years. Field pricing has moved up a little recently as a result of the shortage. Volumes could remain light for the rest of the month of June.
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