Tree Top


California Strawberry April 8, 2021
4/8/2021 By Dan Winiecke
The strawberry crop in California is not developing as well as expected at this time. Fresh market pricing is very strong currently. Processing companies are not receiving the volume they would like even with current high field prices.
California Strawberry Production Trends 2018-2020
2/9/2021 By Dan Winiecke
Strawberry production was much heavier in fresh market volumes in 2020 than it was in processing volumes. Higher prices in each of these areas occurred along with this.
Cold Storage Inventory of Various Fruits as of December 31, 2020
2/9/2021 By Dan Winiecke
Current cold storage volumes of many fruits are below the ten year average. Blueberry is an exception to this.
Cold Storage of Strawberry in the U.S. to December 31, 2020
2/9/2021 By Dan Winiecke
Cold storage inventory of strawberry remains low in the U.S. Other areas of the world are also short. This will impact pricing for fruit in California in 2021.
California Strawberry Acreage Trends
2/9/2021 By Dan Winiecke
California has increased in acreage of winter producing strawberry this year. This should lead to greater fruit volumes being available if weather patterns are favorable.
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