The strawberry crop in California is not developing as well as expected at this time. Fresh market pricing is very strong currently. Processing companies are not receiving the volume they would like even with current high field prices.
Strawberry production was much heavier in fresh market volumes in 2020 than it was in processing volumes. Higher prices in each of these areas occurred along with this.
Current cold storage volumes of many fruits are below the ten year average. Blueberry is an exception to this.
Cold storage inventory of strawberry remains low in the U.S. Other areas of the world are also short. This will impact pricing for fruit in California in 2021.
California has increased in acreage of winter producing strawberry this year. This should lead to greater fruit volumes being available if weather patterns are favorable.