Prior to the pandemic, younger consumers expressed a pronounced interest in foods and beverages that offer synergistic benefits beyond taste and nutrition, to support vital functions such as immune support, gut health, and cognition, among others. This interest in functional foods has not waned but grown stronger given the health concerns shared by all Americans. Research indicates that fruit ingredients can play a significant role in promoting a healthy immune system...READ MORE
Like most people, I want 2020 to just start over with a completely different reality. Unlike the 196,000 people in the U.S. who have died from Covid-19, I have been fortunate. I’m only familiar with the fear, paranoia, isolation, social separation and shortages of many of life’s staples. Seven months without a hair-cut and we are persevering. I feel guilty for not being able to help research the cure or comfort someone in need.
At Tree Top, research and development activity is crazy busy. Just to illustrate what I mean...READ MORE
Why are there so many different varieties? I had an economics professor long ago proclaim that every dollar you spend is a vote. It’s a vote for a company to continue to produce something good. It’s no different with apples. Apple growers typically grow for the fresh market (the grocery stores) and will plant varieties that will maximize their profits. Growers are searching for the next great apple that ... READ MORE
I ride an old motorcycle and often find myself doing more wrenching than riding. Several times I have been stuck on the side of the road wondering why there was smoke coming out my headlight bucket or the fuse box. A friend introduced me to the Joseph Lucas smoke theory. It goes something like this. When smoke escapes from an electrical system, you have sprung a leak and nothing will work until you put all the smoke back inside. I’ve since learned that... READ MORE
My colleagues, recently, attended the Petfood Forum at K-State and I wanted to share a breakout session Tree Top led. We received so many positive reviews on the hands-on workshop, I thought I’d share some of what we covered. Participants were given an opportunity to formulate innovative products that cross the blood-brain barrier to exert antioxidant and anti-inflammatory properties. See our Low Aw Recipe...READ MORE