A recent blog in Petfood Industry had editor-in-chief, Debbie Phillips-Donaldson, pondering whether plants and plant protein would be the next big thing in petfood. Naturally, as an advocate for adding fruit in petfood and treats, this caught my attention. Ms. Donaldson gave examples of existing brands offering plant-based pet food (V-Planet, Natural Balance), startups with plant-based and vegan products (sweet potato/peanut butter), alternative proteins (microalgae, insects) and more. READ ON...
During all the grim economic news caused by the pandemic in 2020, the petfood segment managed not only to hold its own but actually continued its 10-year growth trend – a welcome silver lining. Despite everything, petfood innovation activity and sales rose during the past year. Through July of 2020, petfood and treat sales were up 4.3% compared to the same period in 2019, according to Nielsen data. And in 2020, new petfood and treat launches increased...READ MORE
As promised in the previous Market Insights blog, this is the second part of my coverage of the webinar, “Fruit in Pet Food Formulations: Nutritional Benefits & Trends”. It will dive into the nutritional portion of the webinar presented by Matt Panasevich, Ph.D., Senior Nutrition Scientist, Blue Buffalo Co., who discussed the use of fruit and fruit fiber in pet food applications. As a bit of background, much of Dr. Panasevich’s career has been spent in nutrition research and the qualification of novel ingredients for use in pet food processing. Currently, in his role at Blue Buffalo, he investigates the application of novel nutritional technologies and their potential impacts on companion animal health.
Tree Top sponsored a webinar earlier this month – Fruit in Pet Food Formulations: Nutritional Benefits & Trends. Since there was so much great information included in the webinar, I’m going to cover it in two blog entries. This first one will summarize the info Mintel’s Lynn Dornblaser shared on trends influencing fruit use in pet foods and treats. In a subsequent blog entry, I’ll review the info on nutritional benefits of using fruit in petfood formulations that was presented by Blue Buffalo’s Matt Panasevich, Ph.D.
The beauty of virtual conferences like the upcoming PetFood Forum Connect is that you can attend every session you want, take notes sitting at a desk, and even re-watch something if you want without leaving the comfort of home or taking off your bunny slippers (not that I have bunny slippers.) You don’t have to decide between a trend session and a scientific one or product development and regulatory. You can watch them all live or recorded. It’s a smorgasbord of information, and you get to sample anything and everything you want. READ MORE