Following food trends in the pet food segment is very much like following them on the human food side of the business. Overarching trends such as health & wellness, convenience, CBD, and clean labels are found across both segments. Clean label goes beyond label scrutiny and now embodies sustainability, ethical, safe food production, and transparent business practices. Let’s face it...READ MORE
“Leveraging science into Product Innovation” was the theme of the Petfood R&D Showcase last month in Manhattan, (the Little Apple) Kansas. Pet food professionals gathered at K-State for hands-on product development activities – one of which I led, featuring Tree Top fruit ingredients. In the session, attendees were given a briefing on some of the latest science around pets’ age-related health issues and oxidative stress. READ MORE
Sure, nootropics or supplements and products that promote cognitive health are getting a lot of attention at the moment in the news and otherwise. People want to find an edge or keep their mental focus, and also to prevent age-related cognitive decline, so this area of research and product development is a hotbed of activity. But how does this relate to pets? We’re beginning to see some crossover in the area of cognitive health research and product development from humans to pets.
Brands can reassure pet owners of the integrity and safety of their products by using human-grade ingredients. Being more transparent about the provenance and manufacturing details of pet food can win over consumers. Read more...
Another discussion topic at Petfood Forum was about updating pet food nutrition labels. My take on that is—what took so long? Apparently, the current labeling, “Guaranteed Analysis and calorie contents,” was introduced in the early 1900s. From the average consumer’s view point, Guaranteed Analysis is nearly indecipherable as a guidepost for their pet’s nutritional needs. Click title to read more...