Brands can reassure pet owners of the integrity and safety of their products by using human-grade ingredients. Being more transparent about the provenance and manufacturing details of pet food can win over consumers. Read more...
Another discussion topic at Petfood Forum was about updating pet food nutrition labels. My take on that is—what took so long? Apparently, the current labeling, “Guaranteed Analysis and calorie contents,” was introduced in the early 1900s. From the average consumer’s view point, Guaranteed Analysis is nearly indecipherable as a guidepost for their pet’s nutritional needs. Click title to read more...
Information I picked up at the recent Pet Food Forum suggests that pet food sales remain strong. Nielsen figures for pet consumables sales across all channels in 2018 totaled $32.7 billion, which is an increase of 5%. The interesting part of the data lies in the specific channel sales. Click title to read more.
Have you ever noticed dogs sometimes resemble their owners? Well, perhaps it’s a gradual assimilation caused by people’s habits. I started thinking about this after attending a session at the recent Pet Food Forum in Kansas City, where a University of Illinois, animal sciences professor, Maria de Godoy, shared research results from a web-based survey of pet parents. In this instance, the sample was dog owners. Click title to read more.
In the March Petfood Blog, I asked the question – “Does transparency matter”? Champion Foods certainly thinks so. In fact, on March 21, 2019, Champion Petfoods announced it is forming the pet food industry's first Transparency Council. This committee is comprised of outside third-party experts and animal owners, who will explore each... Click title to read more.