Recently, I attended the 2018 Petfood Research and Development Showcase in the Little Apple—Manhattan, Kan. (Home to Kansas State University and AIB International, as well as a great little ‘foodie’ scene.) The theme of the Petfood R&D Showcase was treats, toppers and inclusions. While there was lots of market and trend info shared, the best part was a ... Read More
Stale, over-sized bags of pet food, move aside – there are new players in town.
Pet’s are people too! Well, sort of. And pet owners want to treat their pets like part of the family. Pet owners are much more likely to buy food they believe is more nutritious, fresher, and tastier for their pets. That means food with a more appetizing texture (wet food), natural ingredients or including specialty foods.