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Pet Food Pulse
7/31/2020 By Jeannie Swedberg
As you’d expect in this year like no other in our collective memory, sales in pet foods have been erratic. The year started off on a positive note with year-over-year sales steadily beating 2019 numbers through Feb., according to IRI data. Then March hit and a two-week period of panic buying set in or some serious stocking up took place. And with that, sales spiked about $100 million above previous levels. After that, pet food sales sank below historic market expectations as...READ MORE
pet treats using fruit for innovative opportunities
Pandemic buying patterns – Think Treats
5/26/2020 By Jeannie Swedberg
In my last blog, I contemplated how the COVID-19 pandemic would impact pet food sales. Of course, like everyone else, I saw the initial stockpiling back in March. But now it’s mid-May and market watchers have had a chance to absorb some of the consumer behavior taking place. According to Nielsen’s Sean Simpson speaking at a recent Petfood Industry webinar, the pet food segment ...READ MORE
Pet food innovation opportunities
4/14/2020 By Jeannie Swedberg
At the outset of 2020, the pet food market, like the rest of the U.S. economy, was humming along. According to Mintel, the U.S. has the highest per capita spending on pet food in the world and is the largest market by value. And while both the pet food segment and the overall food market remain bullish, consumer dynamics have shifted due to the COVID-19 pandemic, with disruptions to both work and school for most people. Does this mean consumers will alter their pet food spending habits? Will it change their preferences for clean label, natural ingredients and premium products?
Family matters
Family matters - How different demographic groups are influencing pet food sales
3/23/2020 By Jeannie Swedberg
Here’s a look at the overall pet care retail market. Packaged Facts estimates pet care retail sales will total $68.76 billion by 2024. And the company says to get there, retail sales, including pet food will increase at an estimated 4.7% combined annual growth rate.
2020 Petfood Innovation Outlook
2/14/2020 By Jeannie Swedberg
Following food trends in the pet food segment is very much like following them on the human food side of the business. Overarching trends such as health & wellness, convenience, CBD, and clean labels are found across both segments. Clean label goes beyond label scrutiny and now embodies sustainability, ethical, safe food production, and transparent business practices. Let’s face it...READ MORE
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