Here’s a look at the overall pet care retail market. Packaged Facts estimates pet care retail sales will total $68.76 billion by 2024. And the company says to get there, retail sales, including pet food will increase at an estimated 4.7% combined annual growth rate.
Following food trends in the pet food segment is very much like following them on the human food side of the business. Overarching trends such as health & wellness, convenience, CBD, and clean labels are found across both segments. Clean label goes beyond label scrutiny and now embodies sustainability, ethical, safe food production, and transparent business practices. Let’s face it...READ MORE
“Leveraging science into Product Innovation” was the theme of the Petfood R&D Showcase last month in Manhattan, (the Little Apple) Kansas. Pet food professionals gathered at K-State for hands-on product development activities – one of which I led, featuring Tree Top fruit ingredients. In the session, attendees were given a briefing on some of the latest science around pets’ age-related health issues and oxidative stress. READ MORE
Sure, nootropics or supplements and products that promote cognitive health are getting a lot of attention at the moment in the news and otherwise. People want to find an edge or keep their mental focus, and also to prevent age-related cognitive decline, so this area of research and product development is a hotbed of activity. But how does this relate to pets? We’re beginning to see some crossover in the area of cognitive health research and product development from humans to pets.
Brands can reassure pet owners of the integrity and safety of their products by using human-grade ingredients. Being more transparent about the provenance and manufacturing details of pet food can win over consumers. Read more...