3/4/2019 By Jeannie SwedbergRecently, I had an opportunity to listen to a webinar exploring 2019 trend predictions for pet food, sponsored by the Pet Food Industry Magazine, and Watt Global Media... Their presentation revealed that several of the trends... Click title to read more.
2/4/2019 By Jeannie SwedbergClean label means different things to different people. Clean label could mean, no artificial colors or flavors, no preservatives, short ingredient statements, familiar ingredients, or ethical sourcing, just to mention some of the trendier beliefs. For the past several years, no artificial colors, flavors or preservative call-outs have dominated the human side of the food industry. Pets are commonly treated as humans and valued family members, which is likely propelling pet-parents to demand the same free-from “negative” ingredients in the foods they feed their four-legged family members..... Click title to read more.
12/24/2018 By Jeannie SwedbergRecently, I’ve been reading several reports about how pet parents have also been migrating toward online shopping for their furry family member’s day-to-day goodies.
With numbers like these, you can see why companies are growing their online presence...Click on title to read more.
11/15/2018 By Jeannie SwedbergRecently, I attended the 2018 Petfood Research and Development Showcase in the Little Apple—Manhattan, Kan. (Home to Kansas State University and AIB International, as well as a great little ‘foodie’ scene.) The theme of the Petfood R&D Showcase was treats, toppers and inclusions. While there was lots of market and trend info shared, the best part was a... Click title to read more.
10/5/2018 By Jeannie SwedbergStale, over-sized bags of pet food, move aside – there are new players in town.
Pet’s are people too! Well, sort of. And pet owners want to treat their pets like part of the family. Pet owners are much more likely to buy food they believe is more nutritious, fresher, and tastier for their pets. That means food with a more appetizing texture (wet food), natural ingredients or including specialty foods... Click title to read more.