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Market Insights Blog

bowl of dried apple chips with fresh apple
A World View of Snack Innovation
2/28/2021 By Jeannie Swedberg
Hot off the (virtual) presses, I just received Mintel’s trend report, “A Year of Innovation in Salty Snacks & Fruit Mixes, 2021.” It’s a global look at the market and gives a sense of what to look for in the year ahead. Since these reports always include examples of new products from far flung markets, you get a glimpse of what flavors and snack types are launching elsewhere. READ MORE...
2021 Food Trends Carry Pandemic Baggage
1/21/2021 By Jeannie Swedberg
Looking ahead is a sign of hope. So, it’s no surprise trend forecasts started turning up in my inbox earlier than usual this past year – some as early as September. But really, who could blame anyone for wanting to put 2020 in the rearview mirror? It was definitely a year that left us wanting. As a whole, Americans are generally optimistic and look forward to taking on a new year. The annual tradition of making New Year resolutions – throwing out our old habits and ushering in new ones – is usually approached with gusto. Yet, in IFIC’s 2020 Year-End Survey, only 15% of Americans said they planned to make food or beverage resolutions in 2021. This is a substantial drop...READ MORE
New research: Dried fruit consumption improves diet quality
12/7/2020 By Jeannie Swedberg
Before discussing this recent research study – which is further evidence of the nutritional benefits of eating fruit – wanted to mention this: Only one in 10 American adults eats the daily recommendation of fruit, according to the CDC. Yep, just 10%. In case you are wondering, vegetable consumption isn’t any better. Bottom line – as a population, we have lots of room to improve here…and that’s why the aforementioned research is interesting. It suggests possibilities.
Wanted: Immune health food and beverages
10/21/2020 By Jeannie Swedberg
As we started 2020, immune health was on many of the lists of food trends to watch for this year, nestled among snacking, sustainability and mood foods. You could call it a consumer flirtation—one of those trends flirted with by people but without a real commitment. Then COVID-19 hit and that relationship turned into a full-fledged romance. Interest in immune health suddenly skyrocketed, as people began to embrace immune-enhancing products to ward off the pandemic or at least to improve their chances...READ MORE
Food and health survey
Food buying habits and where ‘healthy’ fits
9/23/2020 By Jeannie Swedberg
IFIC survey dives into consumer attitudes toward food and health Did you catch Tree Top’s R&D Blog? If not, it is a fun read and compliments some of the consumer trends highlighted in this year’s Food & Health survey, conducted by International Food Information Council. This is the 15th time the organization has fielded the study. This year’s research was conducted in the height of the pandemic and included more than 1,000 Americans. READ MORE
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