Tree Top

Market Insights Blog

ripe pumpkins at farm field
From seasonal to super fruit – pumpkin spreads in popularity
7/6/2021 By Jeannie Swedberg
If you haven’t heard it elsewhere, let me be the first to tell you. Tree Top added pumpkin to its fruit ingredient offerings. It’s true. We now have our very own Drum Dried Pumpkin Flake Powder. It’s super nutritious, delicious, and naturally enhances flavor and color in any number of applications both savory and sweet. You may also want to know - this year’s pumpkin crop is in the ground, shown here, located in the fertile soil of Washington state, and will be harvested in early fall...READ MORE
What's Healthy Today
6/8/2021 By Jeannie Swedberg
Commenting on the results of the latest International Food Information Council’s annual Food and Health Survey1, the organization’s CEO said, “Americans are craving stability and a return to normalcy when it comes to their food decisions.” Honestly, that seems like a given. Stability and normalcy – aren’t these the things we want regarding life in general on the heels of this pandemic? Getting vaccinated and getting back to normal…did we really need research to figure that out? Sure, the overview statement seems obvious, but that’s the beauty of research – it confirms our assumptions. And this IFIC survey offers us much more. This is their 15th annual, so there’s historical data.
couple drinking nutritious sports drink after workout
Take a Sporting Chance
5/17/2021 By Jeannie Swedberg
You’d think with the challenging conditions of the past year that the sports/performance drinks segment would have suffered. Gyms and athletic facilities were closed; there’s been a lot of talk of ‘pandemic pounds’ and gaining the COVID 15. And if that weren’t enough, there was a recent study from the American Psychological Association that reported 42% of Americans gained an average of 29 pounds during lockdowns. Instead, despite all of that, the $10.7 million sports/performance drinks segment remained healthy, posting 7% growth in 2020, according to a recently published report from Mintel...READ MORE
INCYMI: The 2020 – 2025 Dietary Guideline Highlights
3/29/2021 By Jeannie Swedberg
…The DGA are updated every five years jointly by the U.S. Departments of Agriculture and Health and Human Services. The guidance is supposed to help Americans understand the link between nutrition and health, and also to provide information about dietary choices. In 2015 the focus was all about defining healthy dietary patterns. The idea being there’s more than one healthy dietary pattern, which by the way was highly appealing because of our mutual desire for individuality. In 2020 Americans are being urged to make every bite count or as I like to think of it – eat more fruit and veggies. The mindful eating message is an acknowledgement that you are what you eat. The latest DGA are fourfold...READ MORE
bowl of dried apple chips with fresh apple
A World View of Snack Innovation
2/28/2021 By Jeannie Swedberg
Hot off the (virtual) presses, I just received Mintel’s trend report, “A Year of Innovation in Salty Snacks & Fruit Mixes, 2021.” It’s a global look at the market and gives a sense of what to look for in the year ahead. Since these reports always include examples of new products from far flung markets, you get a glimpse of what flavors and snack types are launching elsewhere. READ MORE...
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