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Market Insights Blog

What’s in, what’s not
7/27/2022 By Jeannie Swedberg
Food trends, packaging claims, economic outlook...with that headline, I’ve set a high bar, so I’m just going to dive in and give you a download on some of the latest marketing insights that crossed my desk. If the news coming out of Chicago from the IFT FIRST annual meeting & expo is any indication, demand for plant-based foods remains strong...READ MORE
Natural Products Expo West 22
4/12/2022 By Jeannie Swedberg
While I couldn’t attend Natural Products Expo West in Anaheim this year, I did follow reporting on the event with interest. Over the years, I’ve come to think of this trade show as an indication of what’s to come in the mainstream food industry, particularly among health-forward food and beverage products...READ MORE
Promising plant-based products
3/7/2022 By Jeannie Swedberg
Not that many years ago, plant-based products were considered a fringe category, appealing mostly to vegetarians, a few vegans and curious mainstream consumers interested in their healthfulness, or simply, their novelty. This was before ‘flexitarians’ were added as a consumer behavior. So, what’s on the horizon...READ MORE
Woman Snacking
Has the pandemic given us a snacking problem?
1/31/2022 By Jeannie Swedberg
Problem or opportunity? It’s all a matter of perspective. One thing is for sure; our national snacking habits gained significant attention over the past couple of pandemic years – and not solely in trade and business publications...READ MORE
Is cereal segment destined for post-COVID sales slump?
11/2/2021 By Jeannie Swedberg
In a recent category overview of the hot and cold cereal market in the U.S. Mintel reported that the $11 billion segment is expected to post a dollar sales decline of 3.8% in 2021, as people get back into their breakfast routines outside the home once again. Long-term market stagnation is expected to continue through 2026, according to Mintel. The silver lining is that sales in 2021 are still expected to be 6% higher than in 2019 as people cling to their hybrid work-at-home situations...READ MORE
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