IFIC survey dives into consumer attitudes toward food and health
Did you catch Tree Top’s R&D Blog? If not, it is a fun read and compliments some of the consumer trends highlighted in this year’s Food & Health survey, conducted by International Food Information Council. This is the 15th time the organization has fielded the study. This year’s research was conducted in the height of the pandemic and included more than 1,000 Americans. READ MORE
Being able to personally connect with our customers and fellow team members is essential for any business. Before Covid-19, our sales teams were traveling several times a month visiting customers, attending trade shows, and working side-by-side with internal teams. So much has changed in a few short months. I thought I’d share a few tips on staying connected and engaged ... READ MORE
Depending on which consumer research you look at, somewhere between 74% and 80% of people say they are trying to limit or avoid sugar in their diet. Consequently, the mandatory labeling of added sugars on the Nutrition Facts panel of packaging as of January 1 of this year couldn’t have come at a more opportune time...READ MORE
As I mentioned in my March Insights Blog, and before travel bans were implemented for most everyone, we had the pleasure of hosting Mintel’s Director of Innovation & Insight, Lynn Dornblaser, on the Tree Top campus. She shared with our team - “What’s happening in fruit” through the lens of trends and new product innovation in the U.S. and around the globe. Hear Lynn's four trends shaping food & drinks.
New product experts Lynn Dornblaser and Morgan McClure from Mintel recently came to the Tree Top campus to give a trend presentation, which focused on the bar market. Thought I’d share some of their top-line insights on what’s influencing this category and what Mintel’s data shows as growth opportunities in the short-term and long-term. First here’s what to expect in the year ahead... READ MORE