Tree Top

Market Insights Blog

Is cereal segment destined for post-COVID sales slump?
11/2/2021 By Jeannie Swedberg
In a recent category overview of the hot and cold cereal market in the U.S. Mintel reported that the $11 billion segment is expected to post a dollar sales decline of 3.8% in 2021, as people get back into their breakfast routines outside the home once again. Long-term market stagnation is expected to continue through 2026, according to Mintel. The silver lining is that sales in 2021 are still expected to be 6% higher than in 2019 as people cling to their hybrid work-at-home situations...READ MORE
Sustainability’s taking root with global consumers
8/23/2021 By Jeannie Swedberg
I’m delighted to see sustainability coming to the forefront in our industry rather than remaining an afterthought. Frankly, it’s been a long time coming. In its recently released Sustainability in Motion white paper, global ingredient supplier, Kerry says sustainability “has moved from an emerging trend to a mainstay table stake.” In fact according to market research firm, Innova, 75% of global consumers expect companies to invest in sustainability. Also Kerry reported nearly half of global consumers prioritize sustainability at various levels. These heightened consumer expectations are what’s making sustainability a priority for companies...READ MORE
ripe pumpkins at farm field
From seasonal to super fruit – pumpkin spreads in popularity
7/6/2021 By Jeannie Swedberg
If you haven’t heard it elsewhere, let me be the first to tell you. Tree Top added pumpkin to its fruit ingredient offerings. It’s true. We now have our very own Drum Dried Pumpkin Flake Powder. It’s super nutritious, delicious, and naturally enhances flavor and color in any number of applications both savory and sweet. You may also want to know - this year’s pumpkin crop is in the ground, shown here, located in the fertile soil of Washington state, and will be harvested in early fall...READ MORE
What's Healthy Today
6/8/2021 By Jeannie Swedberg
Commenting on the results of the latest International Food Information Council’s annual Food and Health Survey1, the organization’s CEO said, “Americans are craving stability and a return to normalcy when it comes to their food decisions.” Honestly, that seems like a given. Stability and normalcy – aren’t these the things we want regarding life in general on the heels of this pandemic? Getting vaccinated and getting back to normal…did we really need research to figure that out? Sure, the overview statement seems obvious, but that’s the beauty of research – it confirms our assumptions. And this IFIC survey offers us much more. This is their 15th annual, so there’s historical data.
couple drinking nutritious sports drink after workout
Take a Sporting Chance
5/17/2021 By Jeannie Swedberg
You’d think with the challenging conditions of the past year that the sports/performance drinks segment would have suffered. Gyms and athletic facilities were closed; there’s been a lot of talk of ‘pandemic pounds’ and gaining the COVID 15. And if that weren’t enough, there was a recent study from the American Psychological Association that reported 42% of Americans gained an average of 29 pounds during lockdowns. Instead, despite all of that, the $10.7 million sports/performance drinks segment remained healthy, posting 7% growth in 2020, according to a recently published report from Mintel...READ MORE
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