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Ingredients

Market Insights Blog

Wanted: Immune health food and beverages
10/21/2020 By Jeannie Swedberg
As we started 2020, immune health was on many of the lists of food trends to watch for this year, nestled among snacking, sustainability and mood foods. You could call it a consumer flirtation—one of those trends flirted with by people but without a real commitment. Then COVID-19 hit and that relationship turned into a full-fledged romance. Interest in immune health suddenly skyrocketed, as people began to embrace immune-enhancing products to ward off the pandemic or at least to improve their chances...READ MORE
Food and health survey
Food buying habits and where ‘healthy’ fits
9/23/2020 By Jeannie Swedberg
IFIC survey dives into consumer attitudes toward food and health Did you catch Tree Top’s R&D Blog? If not, it is a fun read and compliments some of the consumer trends highlighted in this year’s Food & Health survey, conducted by International Food Information Council. This is the 15th time the organization has fielded the study. This year’s research was conducted in the height of the pandemic and included more than 1,000 Americans. READ MORE
Creating a personal experience in a virtual environment
7/9/2020 By Tina Erickson
Being able to personally connect with our customers and fellow team members is essential for any business. Before Covid-19, our sales teams were traveling several times a month visiting customers, attending trade shows, and working side-by-side with internal teams. So much has changed in a few short months. I thought I’d share a few tips on staying connected and engaged ... READ MORE
Sweet talking
6/15/2020 By Jeannie Swedberg
Depending on which consumer research you look at, somewhere between 74% and 80% of people say they are trying to limit or avoid sugar in their diet. Consequently, the mandatory labeling of added sugars on the Nutrition Facts panel of packaging as of January 1 of this year couldn’t have come at a more opportune time...READ MORE
Fruit happenings – trends and new product innovation
4/21/2020 By Jeannie Swedberg
As I mentioned in my March Insights Blog, and before travel bans were implemented for most everyone, we had the pleasure of hosting Mintel’s Director of Innovation & Insight, Lynn Dornblaser, on the Tree Top campus. She shared with our team - “What’s happening in fruit” through the lens of trends and new product innovation in the U.S. and around the globe. Hear Lynn's four trends shaping food & drinks.
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