Sitting at a new products conference recently in Chicago, I wasn’t surprised to see CBD on the agenda. Actually, would’ve been surprised had it not been on the agenda. What I did find fascinating is despite the lack of a regulatory framework and widely varying opinions on an appropriate CBD serving size (speakers suggested 10 to 30 mg), food and beverage industry interest seems insatiable. While it’s actually still not technically legal... READ MORE
Since we’re all agreed that plant-based is a trend and not a fad, I’m going to delve into what it takes to attract and cultivate loyal customers in the plant-based meat alternative space. What makes one plant-based burger brand more likeable than another? Why are people more interested in trying one product over another? And what makes them stick to a brand or product – repeat purchasing? Read more...
Late last year The Economist declared 2019 to be the Year of the Vegan. In the featured article, it stated that 25% of Millennials age 25 to 34 were identified as vegetarians or vegans. While this prediction gained a lot of attention in the food industry, what I find interesting is not veganism, which is still a small percentage of the total U.S. population, but the mainstreaming of plant-forward eating - flexitarians. This is people across the age spectrum increasing their ‘plant’ or fruit/vegetable/legume/grain intake. As a result, retail sales of plant-based foods in the U.S. grew 11% in the past year, totaling $4.5 billion... Click title to read more.
Must admit, I’m intrigued by hemp. At first it was just passing interest. I imagine like everyone else; it was the allure of the once forbidden. But then I read an acre of hemp is worth $60,000, compared to wheat at $600 per acre. Click title to read more.
As a food marketer, I’ve found it’s always good to understand what consumers care about when it comes to food. It’s often different than what you may think. So, when a Nielsen report on Food Hot Topics landed on my desk recently, I decided to spend a little time with it to see whether my understanding matched the research. Click title to read more.