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Market Insights Blog

Demand for Plant-Based Foods Showing Continued Growth
7/30/2019 By Jeannie Swedberg
Late last year The Economist declared 2019 to be the Year of the Vegan. In the featured article, it stated that 25% of Millennials age 25 to 34 were identified as vegetarians or vegans. While this prediction gained a lot of attention in the food industry, what I find interesting is not veganism, which is still a small percentage of the total U.S. population, but the mainstreaming of plant-forward eating - flexitarians. This is people across the age spectrum increasing their ‘plant’ or fruit/vegetable/legume/grain intake. As a result, retail sales of plant-based foods in the U.S. grew 11% in the past year, totaling $4.5 billion... Click title to read more.
Hemp-derived CBD: Untapped potential or smoke without fire?
6/26/2019 By Jeannie Swedberg
Must admit, I’m intrigued by hemp. At first it was just passing interest. I imagine like everyone else; it was the allure of the once forbidden. But then I read an acre of hemp is worth $60,000, compared to wheat at $600 per acre. Click title to read more.
Consumers’ Food Production IQ
Consumers’ Food Production IQ
5/24/2019 By Jeannie Swedberg
As a food marketer, I’ve found it’s always good to understand what consumers care about when it comes to food. It’s often different than what you may think. So, when a Nielsen report on Food Hot Topics landed on my desk recently, I decided to spend a little time with it to see whether my understanding matched the research. Click title to read more.
Ingredient Sourcing Location – Does it matter?
4/15/2019 By Jeannie Swedberg
Consumer watch groups spend a fair amount of time communicating to the masses on how the food industry has limited even this most basic element of transparency: Where ingredients are sourced. Consumers care about how and where products are made... Click title to read more.
Consumers Look For Snacks With Wellness Properties
2/21/2019 By Jeannie Swedberg
The progressing “snack landscape” has led to changing expectations for these eating occasions. People want snacks to supply nutritional benefits rather than just empty calories. Energy, satiety, focus, etc. is what the research firm IRI calls ‘lifestyle ingredients.’ Healthy snacks that fuel the body for an on-the-go lifestyle. Click title to read more..
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