The amount of freezer and juice grade fruit processed this season is far behind previous years. The volume picked up last week, but not at the amount expected given where current field pricing is. This week may be the turning point for that.
Freezer and juice grade strawberry volume in California continues to lag behind previous years. Strong fresh market pricing and lower fruit production have kept growers in the fresh market longer than is typical for this time of year.
High fresh market pricing for strawberries in California has been the case this year. This trend doesn't show any sign of slowing down in the near future.
Lower volumes of processing grade strawberry have been harvested this year versus the past four years. Volume in this category looks to remain slow for the next few weeks.
The strawberry crop in California is not developing as well as expected at this time. Fresh market pricing is very strong currently. Processing companies are not receiving the volume they would like even with current high field prices.