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Jeannie Swedberg

What’s in, what’s not
7/27/2022 By Jeannie Swedberg
Food trends, packaging claims, economic outlook...with that headline, I’ve set a high bar, so I’m just going to dive in and give you a download on some of the latest marketing insights that crossed my desk. If the news coming out of Chicago from the IFT FIRST annual meeting & expo is any indication, demand for plant-based foods remains strong...READ MORE
Man working at home with his dog
Healthy pet food sales focus on pet health
6/3/2022 By Jeannie Swedberg
The numbers are in from Sundale Research showing 2021 was another record year for spending on American pets. According to these industry observers, the forces driving this bullish market will continue through 2026 – despite the negative economic pressures. If history is any guide, people would rather cut spending in other areas of their lives than on pet care and food for their fur babies...READ MORE
Natural Products Expo West 22
4/12/2022 By Jeannie Swedberg
While I couldn’t attend Natural Products Expo West in Anaheim this year, I did follow reporting on the event with interest. Over the years, I’ve come to think of this trade show as an indication of what’s to come in the mainstream food industry, particularly among health-forward food and beverage products...READ MORE
Promising plant-based products
3/7/2022 By Jeannie Swedberg
Not that many years ago, plant-based products were considered a fringe category, appealing mostly to vegetarians, a few vegans and curious mainstream consumers interested in their healthfulness, or simply, their novelty. This was before ‘flexitarians’ were added as a consumer behavior. So, what’s on the horizon...READ MORE
Dog Eating Ice Cream
Around the World in Trendsetting Petfood Launches
2/15/2022 By Jeannie Swedberg
Anyone who reads this space regularly knows I have a love for new product innovation. I spend a fair amount of time looking at where people see whitespace and what’s going on in other markets. It’s inspiring, sometimes head scratching – immunity-enhancing tuna fish, for instance, but always enlightening. READ MORE
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