Tree Top
Ingredients

Doug Webster

R&D 2020: The COVID-19 Effect
9/17/2020 By Doug Webster
Like most people, I want 2020 to just start over with a completely different reality. Unlike the 196,000 people in the U.S. who have died from Covid-19, I have been fortunate. I’m only familiar with the fear, paranoia, isolation, social separation and shortages of many of life’s staples. Seven months without a hair-cut and we are persevering. I feel guilty for not being able to help research the cure or comfort someone in need. At Tree Top, research and development activity is crazy busy. Just to illustrate what I mean...READ MORE
Using smoke to pasteurize food
3/30/2020 By Doug Webster
I ride an old motorcycle and often find myself doing more wrenching than riding. Several times I have been stuck on the side of the road wondering why there was smoke coming out my headlight bucket or the fuse box. A friend introduced me to the Joseph Lucas smoke theory. It goes something like this. When smoke escapes from an electrical system, you have sprung a leak and nothing will work until you put all the smoke back inside. I’ve since learned that... READ MORE
The Ever-Changing Processed Apple
12/3/2018 By Doug Webster
In Washington State the top five apples grown have traditionally been Red Delicious, Gala, Granny Smith, Golden Delicious and Fuji. About twenty years ago, Growers realized consumers would gladly pay more for a better tasting apple. Agronomists and Orchardists started secretly working on the next big apple variety to take over the fresh market and command a higher price from savvy consumers...Click on title to read more.
Meet the Team
4/13/2017 By Doug Webster
To kick off our blog, I wanted to start by introducing our Research and Development team. Our research team is composed of 5 individuals focused on processing, packaging and sensory research... Click title to read more.