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Tree Top Food Ingredients Blog
pet treats using fruit for innovative opportunities
Pandemic buying patterns – Think Treats
5/26/2020 By Jeannie Swedberg
In my last blog, I contemplated how the COVID-19 pandemic would impact pet food sales. Of course, like everyone else, I saw the initial stockpiling back in March. But now it’s mid-May and market watchers have had a chance to absorb some of the consumer behavior taking place. According to Nielsen’s Sean Simpson speaking at a recent Petfood Industry webinar, the pet food segment ...READ MORE
California Apricot April 27, 2020
4/27/2020 By Dan Winiecke
The California apricot processing crop is estimated to be in short supply this year. The crop looks to be set similar to the volume in the state in 2018.
California Strawberry April 27, 2020
4/27/2020 By Dan Winiecke
California fresh market strawberry volume has increased to over 1 million trays per day. Some growers are beginning to switch fields over to processing in the Oxnard area. Juice grade strawberry is still in heavy demand with limited volume.
Fruit happenings – trends and new product innovation
4/21/2020 By Jeannie Swedberg
As I mentioned in my March Insights Blog, and before travel bans were implemented for most everyone, we had the pleasure of hosting Mintel’s Director of Innovation & Insight, Lynn Dornblaser, on the Tree Top campus. She shared with our team - “What’s happening in fruit” through the lens of trends and new product innovation in the U.S. and around the globe. Hear Lynn's four trends shaping food & drinks.
Pet food innovation opportunities
4/14/2020 By Jeannie Swedberg
At the outset of 2020, the pet food market, like the rest of the U.S. economy, was humming along. According to Mintel, the U.S. has the highest per capita spending on pet food in the world and is the largest market by value. And while both the pet food segment and the overall food market remain bullish, consumer dynamics have shifted due to the COVID-19 pandemic, with disruptions to both work and school for most people. Does this mean consumers will alter their pet food spending habits? Will it change their preferences for clean label, natural ingredients and premium products?
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