Crop Report Blog

The fresh market for strawberries has been moving less fruit in January in California in 2015 than in 2014. The reduction of acreage has had an impact on this, but poor market conditions, along with some weather disruptions, have also played a roll in this. Florida has been shipping strawberries at a much higher rate […]

The consumption report published by the Processing Strawberry Advisory Board of California shows that 2014 had the highest amount of consumption of frozen strawberries of any of the past five years. The total of more than 721 million pounds is a new record for consumption. The next closest year was 2010. The affect on cold […]

Strawberry variety changes for the districts of Oxnard and Santa Maria in 2015 show that the San Andreas variety lost the most amount of acreage according to the California Strawberry Commission Acreage Survey. The Ventana and Albion varieties also went down significantly while the Radiance and Monterey varieties increased in acreage. Proprietary acreage remained relatively […]

Fresh market movement for California, Florida, and Mexico strawberries has been strong for the first week of January according to the National Berry Report. Movement volumes are ahead of last year for Florida and Mexico with California movement being slightly under last year with less acres in the state. Fresh market pricing is currently much […]