Crop Report Blog

The California strawberry fresh market continues to run ahead of the past four years in total volume shipped year to date. The volume from the south districts in California is now behind where it was last year, but the volume being generated in the northern districts far exceeds last year’s volume. The crop is trending […]

California strawberry volume continues to move along quickly. The seasonal volumes so far are ahead in the south and north ends of the state. The volume of fresh fruit being generated statewide has kept fresh market pricing low even during the traditional Easter holiday pull. The demand for processing grade fruit has helped to shift […]

The California strawberry processing market has jumped out to an early start this season as expected. The poor fresh market, coupled with strong processor demand, has allowed for more freezer grade fruit to be moved into this channel so far this year than in previous years. This trend will most likely continue for this season. […]

California fresh market strawberry volume continues to outpace the last five years. This is true even with reduced acreage in 2015. The season is running ahead of the early season we had in 2014. Fresh market pricing is still depressed as a result of this. The strawberry growers are hoping to have a strong pull […]