Kevin Holland

Prior to the pandemic, younger consumers expressed a pronounced interest in foods and beverages that offer synergistic benefits, beyond taste and nutrition, to support vital functions such as immune support, gut health, and cognition, among others. This interest in functional foods has not waned but grown stronger given the health concerns shared by all Americans. […]

Tree Top processes fruit into numerous dried ingredients for the food industry. Apples are air dried into evaporated or low moisture pieces. Some of these low moisture pieces are further processed into flakes, primarily for the hot cereal industry, or further reduced in size to granules or powder. Fruit is also processed into a low […]

Tree Top transforms fruit into numerous dried ingredients for the food industry. Drying is one of the oldest preservation technologies and continues to be a successful practice. Originally, drying was performed in order to keep foodstuffs for a longer period of time and to smooth out the period between feasts and famines. Not only does […]

Clean label means different things to different people. Clean label can mean non-GMO, natural, short ingredient statements, familiar ingredients, no chemical names, ethical sourcing, and many other things. I look for ingredients I can find in my kitchen and the ingredient deck shouldn’t look like a paragraph. I think if you follow those two guidelines, […]