Tree Top Food Ingredients
Fruit Ingredients

Tree Top Fruit Ingredients

More Fruit, More Forms

Jeannie Swedberg

What’s in, what’s not

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Food trends, packaging claims, economic outlook With that headline, I’ve set a high bar, so I’m just going to dive in and give you a download on some of the latest marketing insights that crossed my desk. Plant-based today If the news coming out of Chicago from the IFT FIRST annual meeting & expo is […]

Healthy pet food sales focus on pet health

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The numbers are in from Sundale Research showing 2021 was another record year for spending on American pets. According to these industry observers, the forces driving this bullish market will continue through 2026 – despite the negative economic pressures. If history is any guide, people would rather cut spending in other areas of their lives […]

Natural Products Expo West 22 

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Expo West from AfarWhile I couldn’t attend Natural Products Expo West in Anaheim this year, I did follow reporting on the event with interest. Over the years, I’ve come to think of this trade show as an indication of what’s to come in the mainstream food industry, particularly among health-forward food and beverage products. Expo West is […]

Promising plant-based products 

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Not that many years ago, plant-based products were considered a fringe category, appealing mostly to vegetarians, a few vegans and curious mainstream consumers interested in their healthfulness, or simply, their novelty. This was before ‘flexitarians’ were added as a consumer behavior. Now ‘flexitarian’ needs no explanation and plant-based food, and beverages are multiplying like dandelions […]

Around the World in Trendsetting Petfood Launches 

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Around the World in Trendsetting Petfood Launches Anyone who reads this space regularly knows I have a love for new product innovation. I spend a fair amount of time looking at where people see whitespace and what’s going on in other markets. It’s inspiring, sometimes head scratching – immunity-enhancing tuna fish, for instance, but always […]