Jeannie Swedberg, Author at Tree Top Fruit Ingredients

What’s in, what’s not

Jeannie Swedberg · Jul 27, 2022

Food trends, packaging claims, economic outlook With that headline, I’ve set a high bar, so I’m just going to dive in and give you a download on some of the latest marketing insights that crossed
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Healthy pet food sales focus on pet health

Jeannie Swedberg · Jun 3, 2022

The numbers are in from Sundale Research showing 2021 was another record year for spending on American pets. According to these industry observers, the forces driving this bullish market will
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Natural Products Expo West 22

Jeannie Swedberg · Apr 12, 2022

Expo West from AfarWhile I couldn’t attend Natural Products Expo West in Anaheim this year, I did follow reporting on the event with interest. Over the years, I’ve come to think of this
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Promising plant-based products

Jeannie Swedberg · Mar 7, 2022

Not that many years ago, plant-based products were considered a fringe category, appealing mostly to vegetarians, a few vegans and curious mainstream consumers interested in their healthfulness,
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Around the World in Trendsetting Petfood Launches

Jeannie Swedberg · Feb 15, 2022

Around the World in Trendsetting Petfood Launches Anyone who reads this space regularly knows I have a love for new product innovation. I spend a fair amount of time looking at where people see
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