Doug Webster

Like most people, I want 2020 to just start over with a completely different reality. Unlike the 196,000 people in the U.S. who have died from Covid-19, I have been fortunate. I’m only familiar with the fear, paranoia, isolation, social separation and shortages of many of life’s staples. Seven months without a haircut and we are […]

I ride an old motorcycle and often find myself doing more wrenching than riding.  Several times I have been stuck on the side of the road wondering why there was smoke coming out my headlight bucket or the fuse box.  A friend introduced me to the Joseph Lucas smoke theory.   It goes something like this.  When smoke escapes from an […]

In Washington State the top five apples grown have traditionally been Red Delicious, Gala, Granny Smith, Golden Delicious and Fuji.  About twenty years ago, Growers realized consumers would gladly pay more for a better tasting apple.  Agronomists and Orchardists started secretly working on the next big apple variety to take over the fresh market and command a higher […]

To kick off our blog, I wanted to start by introducing our Research and Development team.  Our research team is composed of 5 individuals focused on processing, packaging and sensory research. Dr. John Baranowski leads the research team and has been the backbone of Tree Top for 32 years.  With his retirement looming, John has been […]