Dan Winiecke

The USDA Cold Storage Report for the end of the year 2021 shows an overall lower volume of most fruits relative to their ten year average. Strawberry and peach increased in volume from the previous year, but still remain lower than historical averages. Raspberry, blackberry, blueberry, and tart cherry all decreased from the previous year […]

Strawberry acreage for winter and spring fresh market production has risen substantially in 2022 versus 2021 according to the 2022 Acreage Survey of the California Strawberry Commission. Growers have collectively planted more than ten thousand additional acres this year (with most of that coming in Central Mexico). California has added eighteen hundred additional acres. California […]

California strawberry processing fruit volume continues to lag behind previous years. Fruit production remains slow in California, and the amount of fruit going to processors has been very small this year. Fresh market pricing remains historically high and looks to remain so for the next few weeks. With the production in the fields looking to […]

The amount of fruit being received by strawberry processors in California in 2021 is lower than the past four years. In 2018 California strawberry fields sustained a freeze in late winter that set the crop back, but eventually the crop set well and produced heavy volumes. That does not look like it will be the […]

California fresh market strawberry pricing has been the highest in the month of April than at any time in the past five years according to USDA National Berry Report numbers. It has been running at nearly twice the five year average. Fresh market volumes have averaged only two thirds of normal for this time of […]