Dan Winiecke

Fresh market strawberry volume is off to a slow start in California due to the recent weather events. Florida is also running a little behind as well. This is leaving suppliers in Mexico with a very strong market. Current FOB wholesale pricing for strawberry is listed at more than $20 per box according to USDA […]

Winter strawberry planted acreage increased in every district this year according to the 2023 Acreage Survey published by the California Strawberry Commission. California had an increase originally but lost acreage with storm damage in January. Production from other areas is ongoing currently with good pricing for fresh market fruit delivered to markets in the U.S. […]

California has had a reduction in acreage planted in the fall of 2022 for harvest in 2023 due to severe weather. Current estimates published by the California Strawberry Commission show that as many as 1,840 acres may be damaged by the rain events that happened in January. Overall acreage will be less than last year […]

The strawberry crop in California is developing well. North to south in the state the plants look good, and production is going strong. The fresh market has been taking in a lot of fruit over the past few weeks. Pricing is somewhat lower than at this same time last year. Some growers have switched their […]