California strawberry fresh market volume continues to be slow. With a
slow start to the season, and a severely reduced volume from Florida,
fresh market pricing remained strong into and after Valentines Day this
year. The current price range is 50% higher than at this same time last
year. The recent warm weather in California should push the crop to
produce higher volumes in March, but the reduced acreage, along with
anticipated low volume from Florida, may keep the price strong as well.