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Market Insights Blog

The Female Farmer Project
8/22/2018 By Jeannie Swedberg
One of my colleagues told me she was impressed when she heard the founder of The Female Farmer Project, Audra Mulkern, speak at a recent conference about women in agriculture. Because I often interact with our Tree Top farmers—both men and women—I was intrigued enough to poke around a bit and find out more about the project.
Fruit & Four-Legged Friends
6/14/2018 By Jeannie Swedberg
Last month Tree Top participated in a community event supporting the Yakima, Wash., Police Department K-9 unit. It was a great opportunity to mix and mingle with our neighbors and four-footed friends. While the event was focused on raising funds to replace one of the K9 dog retirees, it got me thinking about feeding man's best friend.
New product trends: Foods with benefits & more
5/4/2018 By Jeannie Swedberg
New product trends and highlights from Natural Products Expo West. Read about what's going on in the natural, organic, better-for-you food and beverage space.
Spring Scoop - hint it's ice cream
4/18/2018 By Jeannie Swedberg
Spring means our thoughts turn to ice cream and the annual IDFA Ice Cream Technology Conference. Catch up on what's new here.
More on shopping patterns & clean labels
3/29/2018 By Jeannie Swedberg
Gen Z wants organic. Millennials: healthy. Boomers: locally sourced. While that all sounds different, there's a common thread--all of these desires fit into the clean label trend.
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