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Jeannie Swedberg

Pet Owner Survey Says…
4/21/2017 By Jeannie Swedberg
At this year’s Pet Food Forum, one of the pre-show workshops focused on consumer insights, and the value they can play as companies develop or tweak products, specifically for the pet food market. Set in a gameshow format – Pet Family Feud – took nearly 200 pet food professionals to school on the thinking consumers exhibit when it comes to their pets.
A look into food's future
4/13/2017 By Jeannie Swedberg
Recently at a Consumer Direct (think e-commerce) food conference held at the Google offices in Chicago, a researcher from Technomic was making the case for why meal kits and their ilk are gaining so much attention and capitol in the food space these days, and what it's going to take for them to be successful. The conclusions were...