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Jeannie Swedberg

Generational shopping habits signal food’s future
1/24/2018 By Jeannie Swedberg
A shift away from traditional grocery retailing follows the habits of digitally-savvy younger consumers who view food and cooking in a different manner than previous generations.
Global Cuisine
Jeannie’s 2018 favorite food trends list
11/30/2017 By Jeannie Swedberg
Tis the season for predictions—a new list seems to pop up daily. Nonetheless, I still love sifting through the lists—and checking them twice—just to see what’s the next new gnaw, tea or spice.
Clean label, the new normal
10/18/2017 By Jeannie Swedberg
Pick up an industry trade magazine and you’ll see article upon article declaring the clean label trend is no longer just a trend. It’s a consumer mandate
More Millennial Fodder
8/25/2017 By Jeannie Swedberg
Not a week—scratch that—day goes by without an article, research study, commentary on Millennial habits, likes/dislikes and general demeanor. Despite being under this marketing microscope, Millennials maintain their optimism and openness. You have to admire that. Here’s a quick update on a few Millennial habits.
Millennial munching
6/26/2017 By Jeannie Swedberg
As Millennials (23- to 40-year-olds) lead the charge to snacking and away from traditional sit-down meals. (According to Mintel, the Millennial generation is the most likely to snack four or more times a day (25%). Gen X consumers trail at 10 percent, followed by Boomers at a mere 9 percent.) Along the way, Millennials are influencing the makeup of snack foods. Since snacking isn’t only an indulgence for younger consumers, it’s also sustenance—they’re upping the ante
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