Tis the season for predictions—a new list seems to pop up daily. Nonetheless, I still love sifting through the lists—and checking them twice—just to see what’s the next new gnaw, tea or spice.
Pick up an industry trade magazine and you’ll see article upon article declaring the clean label trend is no longer just a trend. It’s a consumer mandate
Not a week—scratch that—day goes by without an article, research study, commentary on Millennial habits, likes/dislikes and general demeanor. Despite being under this marketing microscope, Millennials maintain their optimism and openness. You have to admire that. Here’s a quick update on a few Millennial habits.
As Millennials (23- to 40-year-olds) lead the charge to snacking and away from traditional sit-down meals. (According to Mintel, the Millennial generation is the most likely to snack four or more times a day (25%). Gen X consumers trail at 10 percent, followed by Boomers at a mere 9 percent.) Along the way, Millennials are influencing the makeup of snack foods. Since snacking isn’t only an indulgence for younger consumers, it’s also sustenance—they’re upping the ante
Snacking is replacing regular meals more and more. Within the dynamic snacking landscape, innovation in bars have is rampant, especially with simple ingredients like fruit and nuts.